Dr. Darren White
February 26, 2009 by drhambrick
Filed under Upper Cervical Interviews
Dr. White is a 2001 graduate of Life University in Marietta, GA, and currently practices in Kirkland, WA. He is a practitioner of the Blair upper cervical technique, was the 2008 Blair Chiropractor of the year, has started multiple upper cervical clinics through a unique mentorship program where he not only teaches young doctors how to own and operate the practice of their dreams, but also instructs them in the Blair upper cervical technique as well. He also teaches upper cervical chiropractic at Life West Chiropractic College.
In this interview, Dr. White discusses:
- His upbringing in England, and Canada
- How he was introduced to chiropractic
- How a frightening incident led to him discovering upper cervical chiropractic
- His multiple upper cervical clinics
- His other companies like Worksite Wellness & Achieving Wellness
Dr. White is an exciting young and ambitious doctor, and I hope you enjoy this interview.
[podcast]http://www.uppercervicaldocs.com/Audio/whitepart1.mp3[/podcast]
Download Dr. Darren White Interview Part 1
[podcast]http://www.uppercervicaldocs.com/Audio/whitepart2.mp3[/podcast]
Download Dr. Darren White Interview Part 2
How To Develop An Upper Cervical USP
December 29, 2008 by drhambrick
Filed under 7 Principles of Shrewd Upper Cervical Marketing, Principle #1: USP, Upper Cervical Marketing
Just by the very fact that you are an upper cervical doctor, and you have an upper cervical
practice, you already have the ground work for developing an effective USP.
But just being an upper cervical doctor is NOT a USP. You can’t tell someone, “I’m an upper
cervical doctor, that’s what makes me different,” and expect them to know what you’re talking
about.
You have to speak your patient’s language, and express what you do in a way that they’ll un-
derstand.
You have to clearly state your distinctives in language that your patient can then turn around
and state to others.
Your first step is to sit down with a sheet of paper and state all the distinctives about your
practice.
- How are you different from other chiropractors in your area?
- What are the distinctive needs your practice meets?
- Are there any demographic distinctives?
- Are there any patient services that are distinct? (Being an upper cervical clinic is a big one)
- Are there any cost distinctives?
- Are there any staff distinctives?
- What is your track record?
- Are there any visionary distinctives?
The next step in the development of your USP is to ask your existing patients why they choose
to do business with you rather than all of your competition.
- Are they satisfied with their care?
- Is there anything they would like to see you adjust, or change?
- What caused them to choose you?
- Have they been to other chiropractors in the area, if yes, why?
- Is there a crucial or obvious need that is overlooked and not being taken care of?
- What would they say is unique about you, or that separates you from the other chiropractors
- in the area?
It’s also important to ask your employees what they think your USP is. You may be surprised
to find out that their ideas are nowhere close to your ideas.
